“Google is in the process of making some unpopular changes to some of their most popular products,” the ads read. “Those changes, cloaked in language like ‘transparency,’ ‘simplicity’ and ‘consistency,’ are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.”
Google called Microsoft’s statements about its policies “myths” in a post on its Public Policy blog. (We asked Microsoft to comment for this story, but the company declined to do so.)
But Google offers ways to fine-tune the personalized ads you see. For instance, if you are searching for restaurants in San Francisco and you see ads for Ruth’s Chris Steakhouse, but you’re a vegetarian, you can block that advertiser from appearing in future search results. Google also allows you to adjust the information that other sites get from Google to show you ads.
Sometimes Google doesn’t get it right: Based on my browsing activity, I am a 35- to 44-year-old man who is interested in computers and electronics. Well, Google was right on two out of three. But hey, if you are looking to minimize what Google knows about you , this is a good thing.
Curious about who Google thinks you are? Go to Ad Preferences Manager, log into your account and select “Ads on the web” to see categories and demographic data that Google has determined from your acitivity. You can easily edit the information.